Class 100 Gloucester RC&W 2-car DMUs

Advertising for the introduction of Railcars to the Edinburgh services, 1958

These three adverts appeared over three weeks (January 8th, 15th & 22nd) in two Edinburgh newspapers (Edinburgh Evening News and Edinburgh Evening Dispatch), teasing the public about what was ahead.

On January 27th the first advert appeared in the same two papers and also the Scotsman.

For the second stage of their introduction the second advert was run in the following issues: Dalkeith Advertiser & Peebles News 6th & 13th Feb, Southern Reporter 7th & 14th Feb, and Border Telegraph on the 11th.

Also for the second stage of their introduction, the advert on the left was printed in the Scotsman, Edinburgh Evening News and Edinburgh Evening Dispatch on the 12th February.

Moving onto the third stage - to Leith - the advert on the right ran in the Edinburgh Evening News and Edinburgh Evening Dispatch on April 30th.

The final stage - to Musselburgh - and as with the second stage the adverts differed depending on what end of the line the paper was. The one on the left was printed in the Edinburgh Evening News and Edinburgh Evening Dispatch, and the one on the right in the Musselburgh News, all on June 6th.

The total cost of the newspaper advertising campaign was £802. 13. 3.
Material on this page courtesy of A.A. McLean.